Helping Not Selling: The New Way To Win Customers

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The Shift

The most successful businesses today win by helping, not just selling.

Highlights

The Buying Process has changed



Research Online

81%



Days to Buy



Social Research

55%



Start With Search

60%

Marketing Playbook

Ready-to-Use Templates

Template

Audience Canvas

Template

Objectives Canvas

Template

Value Proposition Canvas

Template

Ideation Matrix

Partnership

Thank you to CNLA for inviting us to present this at the 2025 Leadership Summit.

In Collaboration With the Canadian Nursery Landscape Association

The resource for landscape professionals supporting horticulture trades since 1922. Growers, retailers, and landscape professionals.