Accenture has been named a leader in digital strategy consulting services. It is important to communicate that level of expertise internally and externally. In order to do that, Accenture came to us for a custom technology experience.
With more than 738,000 employees across 120 countries, Accenture is a leading global professional services company providing a wide range of services in more than 40 countries.
As a leader in consulting, digital, and technology, event-based marketing is an important strategy for differentiation and brand positioning. Tech Vision is an annual event created to engage Accenture’s client executives to think strategically about the future of technology.
As an annual event specifically focused on the future of technology, Accenture’s audience is expecting thought leadership and to be thoughtfully inspired about the state of technology.
The vision was to create an experience that would not only engage and inspire but show audiences an example of leveraging technology in a way that connects to Accenture’s research.
We planned, designed, and built a real-time analytics platform that would track attendees in situ at each event across 5 different cities through different event “zones.” This data would then be presented throughout the events as real-time analytics and provide speakers with insights that they could leverage during their talks.
“It differentiated us because clients had not experienced anything like that amongst competitors or other professional services.”
Over five separate events across Canada and the United States. We collected over 2 million data points about personas and patterns at events while positioning Accenture as an innovator and thought leader.
