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Accenture USA / CAN

Bringing complex software and solutions to life with ideation, strategy, and experiential design

We are trying to create experiences that start conversations. Challenge is to always keep it fresh and relevant. How can we differentiate ourselves so they will want to come to our event we try and lure them in through different experiences.

Client Profile

Accenture is a globally recognized consulting firm with locations in 200 countries across 40 industries specializing in strategy, technology, operations, and design consulting.

This is an organization that is constantly innovating and leveraging complex technologies to help their clients perform.

Accenture pod lighting array. The array was full RGB and changed colour depending on how attendees interacted with the system.

Over the years we have partnered with Accenture in Canada and the U.S. with a specific focus of helping increase meaningful engagement within their N.American and International conferences.

Data overview empty view.

The Accenture event registration web application that was custom built to interface with our real-time tracking system.

It differentiated us because clients had not experienced anything like that amongst competitors or other professional services.

Accenture pod lighting array. The array was full RGB and changed colour depending on how attendees interacted with the system.

Technology is complex, which makes selling and marketing it difficult. We have been working with Accenture over the years to help them, using our HOLO methodology create engaging digital experiences at their conferences which help audiences touch, feel, and understand complex solutions by engaging in experiences that help tell the story of the technology being presented.

Accenture badges prepped and ready to track attendees in real-time.

The internals of the badge contained a bluetooth beacon that tracked attendees actions throughout the space.

Our partnership with Accenture started when we helped re-envision what their annual tech trends conference experience in MTL, Toronto, Vancouver and Calgary would be.

We built a spatial analytics project where we installed large zone markers in each of the selected venues. With custom name tags these zone markers tracked attendees within the space using bluetooth and we presented real time analytics of where every attendee was within the space at any moment.

Detail of the large screen showing a map and event details.

Accenture system overview showing personalized screens, data overview, and the registration web application.

After the success of this deployment we have continued to revise the experience and launch in more cities and productize it for Accenture’s use.

Since this project we have worked with Accenture to ideate and create more experiences across tech product lines for Accenture in the U.S.

Detailed personal data view from the first Canadian tour.

Personal data view of an attendee who connects with a variety of different animal personas.

Since this project we have worked with Accenture to ideate and create more experiences across tech product lines for Accenture in the U.S.
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