Mulvey and Banani InternationalMBII

Reimagining MBII’s Digital Presence: A Unified Brand Experience for Global Expansion

1.0Project Summary

We redesigned Mulvey & Banani International's website to align with their evolving brand and support their global expansion. The new scalable platform enhances user experience and simplifies content management across its six divisions.

1.1 The Client

Founded in 1965, Mulvey & Banani International (MBII) is a Toronto-based engineering consulting firm specializing in comprehensive building systems engineering services. They provide innovative, resilient, and adaptable electrical and electronic systems solutions in new construction and renovation projects. MBII serves diverse markets and project scales, consulting for individual buildings and global portfolios. With a passion for engineering excellence and quality service, Mulvey & Banani operates in Toronto, Canada, the U.S., and globally.

1.2 Critical Issue

With nearly 70 years in the industry, Mulvey & Banani International (MBII) excels across multiple sectors through six specialized divisions. MBII was looking to expand further into international markets. However, their brand had evolved, and the current website needed to meet the new MBII image. The company's rapid growth required a focus on user experience that would speak to multiple distinct and specialized persona groups.

2.0Reasons

Managing six separate divisions under one brand can be complex when considering user experience (UX), mainly because each division targets a slightly different audience. The site needed to be restructured to make it easy for users to find material specialized for them. In addition to the design, brand, and information architecture, MBII ran the existing site on a legacy tech stack, resulting in a slow website and a site nearly impossible to update without knowledge of HTML/CSS.

2.1 Vision

The vision was to exemplify their promise of focusing equally across their six divisions, providing an exceptional user experience and consolidating the brand experience across the portfolio. As seen in Mulvey and Banani's work, aesthetics played a significant role in the website reimagining. The new website needed to elevate the new brand, highlight their work's incredible scale and precision, and be easy for the marketing team to manage—without the need for a development partner.

3.0We Provided

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