10 Reasons Why Ignoring UX Design Is Affecting Your Bottom Line

Why ignoring UX hurts your bottom line.

User Experience Design is a process of designing digital or physical products, systems, or services with a focus on enhancing the satisfaction and usability of all users. Our process involves profoundly understanding our clients' users, business frameworks, and workflows. From there, we move into prototyping and iteratively refining designs to ensure they meet user and business objectives.

Overall, our aim in UX design is to create user-centric products and experiences that meet core business objectives.

What is the difference between web design and UX design?

Web Design primarily deals with the visual aspects of a website or web application. This discipline focuses more heavily on creating aesthetically pleasing and coherent designs and how users interact with a product visually.

UX Design is more concerned with users' overall experience while interacting with a website or application, along with how those interactions online connect with a business's offline processes and systems. Visual aesthetics is a core part of UX design, but it encompasses a broader range of considerations beyond graphic design, such as user needs, behaviors, and goals.

10 Reasons Why Ignoring UX Design Is Affecting Your Bottom Line

  1. According to research by Forresters, every $1 invested in UX results in a return of $100 (9,900% ROI)
  2. 39% of users will stop engaging with content when loading time takes too long
  3. 85% think that a company's mobile site should be as good or better than its desktop site
  4. 88% of users are less likely to return after a bad user experience
  5. Mobile users are five times more likely to abandon a task if a site isn't mobile-optimized
  6. PWC found that 32% of customers leave a brand they loved after just one bad experience.
  7. Customers with a negative brand experience on mobile are 62% less likely to purchase from this brand in the future.
  8. Only 55% of companies are currently conducting user experience testing.
  9. 13% of customers will tell 15 or more people about their bad experiences.
  10. Only 1 out of 26 customers complain when they are unsatisfied.


Expectations have evolved and will continue to grow with technology. User demands are high, and if a digital property does not meet user demands, they will leave and switch very quickly.

User experience is more closely connected to customer experience and brand than ever before. Companies that don't focus on their digital strategy and user experience risk weakening their brand and sentiment.

Our Team

Meet the Author

Marcello Gortana
Executive Director

Working with business leaders to leverage design and technology to make change within their organizations.

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